These were the award patches given out to bowhunters by The Fred Bear Sports Club when they had their trophies authenticated by their local Bear Archery dealer.
The minute Dick Mauch told us of the Niobrara River battle, Fred immediately offered to help in any way we could. Here is what happened.
Dick Lattimer recalls hunting with Fred Bear and many other friends at Dick Mauch’s Nebraska property.
“You need to eat some steaks half the size of Dallas and do some bowhunting with us. How does that sound?”, asked Fred Bear.
Naturally, I couldn’t write these tips for Fred, since I was far from an expert on deer hunting; but he agreed to work on them with me. Fred also wrote a great deal of the theme copy himself
Our radio/television director at Bonsib suggested that, since Fred had been on ABC’s “The American Sportsman” a number of times, perhaps we could get the show’s host, Curt Gowdy, to do the interviewing.
Fred had hunted polar bears twice before, in 1960 and 1962. One bear plunged through the ice after being arrowed and was lost. Another charged, and Fred’s Inuit guide had to stop it with his rifle. It dropped just nine yards from Fred and could no longer be considered a bow and arrow kill. […]
Fred Bear was a very saleable “product” in those days, and the public relations department at Bonsib Advertising did a fantastic job of placing Fred in the public eye.
Fred’s purpose, of course, was to whet the appetite of these firearms hunters for trying his sport of archery. And was he ever successful!
Along with working the show circuit, shooting in archery tournaments and working hard back in Detroit to build his small archery business, Fred Bear sharpened his skills at getting free publicity.
The fascinating story of Fred Bear and how he used his unique and memorable name, his talents, his interests, and his attention to detail to build a household name among sportsmen and women around the world