These were the award patches given out to bowhunters by The Fred Bear Sports Club when they had their trophies authenticated by their local Bear Archery dealer.
The minute Dick Mauch told us of the Niobrara River battle, Fred immediately offered to help in any way we could. Here is what happened.
“You need to eat some steaks half the size of Dallas and do some bowhunting with us. How does that sound?”, asked Fred Bear.
Hunting is man’s oldest occupation. It must have been as challenging to emerge from a murky cave with a knobbed club to wander through the primeval forests in quest of food as it is for the man today who escapes the office or factory.
Naturally, I couldn’t write these tips for Fred, since I was far from an expert on deer hunting; but he agreed to work on them with me. Fred also wrote a great deal of the theme copy himself
Our radio/television director at Bonsib suggested that, since Fred had been on ABC’s “The American Sportsman” a number of times, perhaps we could get the show’s host, Curt Gowdy, to do the interviewing.
I kept thinking of something else we could do to tie-in with the forthcoming “Secrets” record. I wished that Fred could visit every dealer archery shop to promote the record, and, suddenly, I thought of doing a life-sized Fred Bear cut-out.
When Tom and Kelly walked out of Fred’s office I was left to squirm in my chair. Fred asked me to tell him something about myself.
The winding road that led the author Dick Latimer to Bear Archery and Fred Bear.
Fred had hunted polar bears twice before, in 1960 and 1962. One bear plunged through the ice after being arrowed and was lost. Another charged, and Fred’s Inuit guide had to stop it with his rifle. It dropped just nine yards from Fred and could no longer be considered a bow and arrow kill. […]
Fred Bear was a very saleable “product” in those days, and the public relations department at Bonsib Advertising did a fantastic job of placing Fred in the public eye.
Fred’s purpose, of course, was to whet the appetite of these firearms hunters for trying his sport of archery. And was he ever successful!
The fascinating story of Fred Bear and how he used his unique and memorable name, his talents, his interests, and his attention to detail to build a household name among sportsmen and women around the world