The Detergent Conspiracy – Pt 2
By Dan Gutting Vice-President Atsko, Inc.
Feb 24, 2009 – 1:14:49 PM
|For a sucessful hunt, like treestand guru Paul Meeks it pays to be scent and UV free.
Lets examine how this legacy of contamination is maintained (right
under our noses) and try to determine if there is really a conspiracy
or just the invisible hand of capitalism? Remember; there are no
secrets. What I’m about to reveal is obvious to everyone. I am simply
going to help you connect the dots.
Lets arbitrary begin at birth. The newborn has been listening and
feeling for months but will begin seeing and smelling for the first
time ever. The eyes will take a few weeks to reach good acuity and
several years for the brain to learn to see efficiently with techniques
like pattern completion. All smells are new smells so they are more
important now than sight, sounds, or touch. Other animals permanently
imprint at birth to parents and location. So what does our new born
smell first? How about the hospital’s laundry detergent? Arriving at
home he encounters baby powder, baby oil, and more laundry detergent
and fabric softener and perhaps flavored surface cleaners, sanitizers,
and room deodorizers. Every time mom rescues baby from hunger, boredom,
or a wet diaper the love is reinforced with the fragrance she uses
accidentally, or deliberately, in her hair, skin, and clothes. Can this
be conspiracy if it is not secret?
In some infants this over load of perfume causes immediate
problems, but in either case it is likely to continue and be
reinforced with over-flavored foods and intentional perfuming of the
house. Recent developments for this purpose include time release fabric
softener, heated smell producers, and devices that release different
odors in sequence because we tend to acclimate rapidly to odor making
it less noticeable after just a few minutes. So we keep releasing new
odors so they are noticeable again. New laundry products promise to
attach little capsules of fragrance that release upon touch. Now every
time mother and baby touch, the smell of fresh laundry will be
positively reinforced upon the baby. Odor recognition may have helped
our ancestors avoid bad food and other dangers but these skills are
long lost because most of us are reared in an artificially flavored
world. There may also be serious long term consequences for the human
The phrase “opposites attract” pays homage to the need for nature to
maintain maximum genetic variation. Diversity provides protection
against any species becoming so homogenous that a single microbe could
eradicate them completely. Two similar immune systems could not endow
the offspring with significant new capabilities; but two very different
immune systems could create a being with ability to survive what
neither of the parents could survive. So how does nature select for
most opposed immune capabilities? People with opposite immune
compatibilities are naturally attracted to each others odor.
In a world of artificial fragrances, where your natural odor is
replaced by multiple commercial fragrances we are attracted to
individuals without regard for the natural choice that would improve
the survivability of our species. So now we have artificial fragrances
causing people to choose the wrong mates.
When this leads to dissatisfaction, incompatibility, and unhappiness
the market has a solution. People can simply eat more to feel better by
associating food and flavor with mothers love. This is profitable for
industry, but it is also fattening. People must control their eating so
they go to BB&B or Ye Olde Candle & Soap Shop where they can
indulge in the fragrance of mothers love. This enables them to feel
better without gaining weight.
It is clear that, whether by conspiracy or not, fragrances and the
goo to paste them on your clothes are going to remain central to the
mainstream laundry products. Successful companies in the business of
brightening and flavoring clothes are unlikely to choose to also
promote brands to do the opposite. This is understandable, but surely
there are others who would benefit by promoting residue free cleaning.
How about the people that manufacture high tech, high performance,
clothing? Their business depends on offering special features like
wicking, breathability, rapid drying, water repellency, and superior
insulation. If they choose to recommend residue-free detergent (RFD),
their products can provide a lifetime of superior performance that will
ensure customer satisfaction. Yet over the last 20 years dozens of
companies have avoided making the single care recommendation that could
keep customers happy and their warrantee claims near zero, the
recommendation for an RFD.
So how are they drawn into the conspiracy? Is there any way they
can benefit from failure and disappointment? Yes, indeed. Making the
claim is what sells the garment the first time, but keeping the promise
won’t necessarily sell a second one. More than likely, if the jacket is
still warm, dry, comfortable, and looking good, 5 years later, it will
become an object of love and be kept for another 10. If every garment
lasted 3 times as long before recycling, the manufacturer could make
only 1/3 as many. Worse yet, the dealers could only sell 1/3 as many.
Are the dots coming into focus?
Another big disincentive is the fear of becoming a “special needs”
item. If a manufacturer admits that his super hot, new technology has
to be residue-free for maximum performance, he puts himself at a huge
disadvantage to all of his competitors. They say “no special care”,
“just wash with your regular detergent”.
This is also a win win for the garment retailer, and he enjoys a
third win. He can often sell a high priced imported treatment to
“restore” repellency. Win #4 is that after a few more washes to apply
more residue, its time for another expensive revival. Or win #5, a new
jacket. In these challenging economic times it doesn’t take much of a
conspiracy to encourage all parties to keep the secret.
Before this message self destructs I want to offer you a mission.
Should you decide to accept, we will be available to help you get
maximum performance from all your clothing, foot wear, and outdoor gear.
Atsko, Inc. wants to give
you a 1 wash load sample of Sport-Wash (RFD) Residue-Free Detergent.
All we ask is that you try it on your worst, most hopeless,
hasn’t-worked-since-new piece of high tech disappointment. To get your free sample go to: ATSKO
or mail us at: firstname.lastname@example.org
Let me tell you what to expect. NOTHING, no residue at all. Not
very glamorous or attractive, no wonder it’s not at the top of every
label. But now let me summarize the benefits. Residue free clothes look
better, perform better, and last longer. Special features and benefits
are restored and maintained.
Water repellency of fabrics with factory durable water repellent
(DWR) can be restored again and again simply by washing in Sport-Wash
and reactivating with heat. Our own DWR’s called Permanent Water-Guard
are guaranteed to repel water for 25 washes in Sport-Wash.
Odors are easily removed with Sport-Wash, even from polypropylene
and other olefin fabrics. It simply removes the oils that retain the
odors. Odor removal has made Sport-Wash #1 with hunters and outdoorsmen
for over 20 years. Residue-free fabrics hold very little odor. Most
odor is held by the residue of other detergents, especially the oils
and polymers that are used to hold the fragrance and brighteners.
Breathability is lost when materials are coated with oils and detergent
residue, but restored when washed with Sport-Wash. If a waterproof
breathable fabric is coated with residue, the outer surface will
wet-out in the rain. This forms a film of water that is an excellent
barrier to air and vapor passage. When washed with Sport-Wash the
repellent keeps the surface dry, allowing air and moisture to pass
though for maximum comfort.
Rapid drying depends upon moving moisture away quickly. Wicking
fibers have special surfaces that move water by capillary action which
is much faster than wicking like cotton. When coated, the high speed
capillary action is replaced by slow wicking and slow drying.
Sport-Wash restores the high speed drying.
Softness is lost when residue causes fibers to adhere to each
other. Clean fibers slip easily against each other so Sport-Wash
eliminates the need for fabric softener. Stiff fabrics also wear faster
and abrade the skin. Residue free fibers feel soft, control friction,
and reduce wear so your clothes stay new longer. If every household in
the US eliminated just 1 box of fabric softener sheets it would reduce
land fill by 6000 tons.
Insulation is restored to maximize loft and efficiency when residue
free. Washing down and other insulations in Residue Free Detergent
(RFD) will make them fluff up better than new because the feathers dry
better and have no oil to paste them together.
Flame resistance of children’s 100% polyester sleepwear is ruined
by detergent and softener residue. In tests done by Clemson University,
Sport-Wash RFD actually reduces the char length test results of 100%
polyester to less than when tested new.
Residue-free detergent can eliminate rash, redness, and irritation
caused by contact with laundry chemicals. Over 1500 dermatologists,
allergists, and pediatricians have recommended Sensi-Clean, another
label of Sport-Wash, for their patients with various forms of contact
dermatitis. RFD eliminates the irritation caused by detergent without
introducing new, potentially more irritating chemicals. People with
reactive skin conditions frequently ask what ingredients are used in a
detergent. This is the wrong question. It assumes that all the
ingredients will contact your skin and you just need to avoid the one
that can be identified as irritating to you.
This approach is clumsy, expensive, and unreliable as most products are
continuously changing. The simple, effective, reliable and free
alternative is to select an RFD (Sport-Wash or Sensi-Clean). When a
product rinses completely there is no trace of the ingredients, so by
definition, irritation is impossible.
To get all the benefits of residue-free clothes you might expect to pay
a fortune or give up convenience and versatility, or have to risk
destroying your clothes, your washer, your septic tank system, or the
environment? Quite the opposite is true.
Sport-Wash RFD is safe for all washable fabrics including washable
wool, silk, down, and with extra care, it can replace a lot of dry
cleaning. It is gentle to fibers and colors and maintains elastics and
other sensitive treatments such as screen printing and glued on
decorations. Frequently washed items will last noticeably longer.
Sport-Wash is right for all washers from the oldest top loaders to the
most advanced HE. It is low sudsing and it eliminates the need for
periodic “cleaning” cycles. RFD releases the full potential of HE
machines to leave less residue while using less water and power. It
works well in hot or cold and hard or soft water for more savings and
completely eliminates the need for fabric softener while leaving your
clothes softer and more absorbent than ever before.
Sport-Wash RFD is READILY biodegradable so it actually helps your
septic system operate more efficiently. It is renewable, made from
coconut based straight chain surfactants and cannot cause skin
irritation because it rinses away completely. Optical brighteners found
in other detergents are so indestructible in the environment that
population studies often utilize data gathered by measuring the amount
of brighteners found in rivers, lakes, and streams. In Sport-Wash we
never use optical brighteners of any kind.
Sport-Wash is highly efficient using only 1 ounce per standard wash
load. This is in part because it has no counter productive ingredients.
Every fragrance and dye the world leaders deposit in your clothes, and
all the new agents they use to keep them there, are fighting their
cleaning agents so they must use more of both. It all winds up in the
environment. When you only CLEAN clothes and leave no residue, it takes
a lot less chemical to do the job. This is part of why Sport-Wash is
able to be to be competitive with major brands. We also save packaging
and freight by making it in the USA and keeping it concentrated so you
need only 1 oz per wash load. Major brands is the USA still require
over 1 oz to wash a standard load of clothes, a big waste to justify a
Now you know the rest of the story and you can choose to wash with a
residue-free detergent. It will save many times its small cost by
ending the premature recycling of perfectly restorable items. With the
time, money, travel, and shopping you save you can get out and enjoy
the environment more. Please enjoy your free sample of Sport-Wash and
tell you friends about RFD’s. Many are unaware that there is any
alternative to perfume and dyes, poor performance and early
replacement. They are victims of the detergent conspiracy. “The truth
is out there”, just connect the dots.
If you enjoyed this read you may also appreciate “The Camo Conspiracy”.
It and many more technical essays on the care of clothing, footwear,
and gear can be found at atsko.com.
Enjoy the outdoors more,
May 1995, Nicholson, R. Detergent Evaluation, Clemson University, College of Engineering and Science.
January 2009, Esposito, Christine, Happi Pages 78-80.
June 1996, Nicholson, R. Flammability-Children Sleepwear, Clemson University College of Engineering and Science.
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