Our radio/television director at Bonsib suggested that, since Fred had been on ABC’s “The American Sportsman” a number of times, perhaps we could get the show’s host, Curt Gowdy, to do the interviewing.
I kept thinking of something else we could do to tie-in with the forthcoming “Secrets” record. I wished that Fred could visit every dealer archery shop to promote the record, and, suddenly, I thought of doing a life-sized Fred Bear cut-out.
When Tom and Kelly walked out of Fred’s office I was left to squirm in my chair. Fred asked me to tell him something about myself.
The winding road that led the author Dick Latimer to Bear Archery and Fred Bear.
Fred had hunted polar bears twice before, in 1960 and 1962. One bear plunged through the ice after being arrowed and was lost. Another charged, and Fred’s Inuit guide had to stop it with his rifle. It dropped just nine yards from Fred and could no longer be considered a bow and arrow kill. […]
Fred Bear was a very saleable “product” in those days, and the public relations department at Bonsib Advertising did a fantastic job of placing Fred in the public eye.
Fred’s purpose, of course, was to whet the appetite of these firearms hunters for trying his sport of archery. And was he ever successful!
Along with working the show circuit, shooting in archery tournaments and working hard back in Detroit to build his small archery business, Fred Bear sharpened his skills at getting free publicity.
Dick Lattimer was the right hand man of the legend, the great Fred ‘Papa’ Bear. After decades of working together Fred passed and Dick set out to cover his amazing life in his book ‘I Remember Papa Bear’. Dick also passed Sept 6, 2011. In their memory we are pleased to rerun Dick’s book, Chapter by Chapter.