BowTech’s New Vision
& Archery News & Articles


Last Updated: Feb 22nd, 2007 – 18:37:03

BowTech’s New Vision

By Rich Walton

Aug 2, 2005, 08:11

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Eugene, OR (August 1, 2005) ? That sound of something huge rustling in
the nearby brush is BowTech about to break from cover. In an opening
move that?s a precursor to some exciting changes coming in 2006 from
BowTech, the company announces the restructuring and realignment of its
marketing team.


Gene Shands, the Marketing/Creative Director of BowTech since its

inception, has decided to step down from the Marketing Director role. 
Shands?s continuing role as Creative Director allows him to focus all
his  energy on the 2006 strategic planning, vision, and branding for
all of

BowTech, which includes Diamond bows and accessories and Waterdog Surface Technologies.

Stepping into the role of Marketing Manager is Margaret Knupp, formally
BowTech?s Marketing Coordinator, where she is overseeing the day-to-day
administration and management of the department. Knupp is working
closely with Shands to develop and implement the marketing strategy for
BowTech and assumes responsibility for all media and sponsorship
negotiations, final media placement decisions, compiling and analyzing
market research, and adherence to the marketing budget plan. These role
changes are effective immediately.


?What we have planned for 2006 is so significant that it demands my
fulltime attention,? says Shands of his revised role in the company.
?What excites me the most is the opportunity to focus on the creative
development that is going to take BowTech to a whole new level. God
blessed me with a creative mind and, frankly, that is my biggest value
to BowTech. I also have great confidence in Margaret and her ability to
take on this expanded role.?


Knupp joined BowTech in September 2002 as a Marketing Assistant. She
was promoted to Marketing Coordinator in February 2004, when she
assumed responsibility for a greater share of the departmental
administrative duties, including requests from BowTech?s network of
dealers, media representatives, and sales and production personnel. She
now shoulders all of these duties, as well as those of her new role.

?I?m incredibly proud of BowTech and the direction it?s headed,? says

Knupp. ?I?m looking forward to planning for our 2006 product launch and
in working even more closely with all of our contacts in the industry.?

BowTech manufacturers and distributes the world?s finest compound bows
and archery equipment. President/CEO, John Strasheim, and Vice
President/R&D, Kevin Strother, founded BowTech in 1999. Today,
BowTech divisions include WaterDog Surface Technologies, formed in
February 2004 and Diamond Archery, acquired in September 2004.

For more information contact:


Corporate Headquarters

90554 Highway 99 North,
Eugene, OR 97402

Phone: 541-284-4711 or 888-689-1289
or Fax: 541-284-4712



by BowTech

90554 Highway 99 North, Eugene, OR 97402
Toll Free: 877-269-2779
or 541-689-2920
and Fax: 541-689-2229

Email: Ken Warner



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