Our radio/television director at Bonsib suggested that, since Fred had been on ABC’s “The American Sportsman” a number of times, perhaps we could get the show’s host, Curt Gowdy, to do the interviewing.
I kept thinking of something else we could do to tie-in with the forthcoming “Secrets” record. I wished that Fred could visit every dealer archery shop to promote the record, and, suddenly, I thought of doing a life-sized Fred Bear cut-out.
When Tom and Kelly walked out of Fred’s office I was left to squirm in my chair. Fred asked me to tell him something about myself.
The winding road that led the author Dick Latimer to Bear Archery and Fred Bear.
Fred Bear was a very saleable “product” in those days, and the public relations department at Bonsib Advertising did a fantastic job of placing Fred in the public eye.
Fred’s purpose, of course, was to whet the appetite of these firearms hunters for trying his sport of archery. And was he ever successful!
Along with working the show circuit, shooting in archery tournaments and working hard back in Detroit to build his small archery business, Fred Bear sharpened his skills at getting free publicity.
The fascinating story of Fred Bear and how he used his unique and memorable name, his talents, his interests, and his attention to detail to build a household name among sportsmen and women around the world