ATA Executive Board Elected
& Archery News & Articles


Last Updated: Feb 22nd, 2007 – 18:37:03

ATA Executive Board Elected

By Patrick Durkin

May 2, 2005, 10:28

this article

 Printer friendly page


Erik Watts of Easton-Hoyt elected Chair; and Laverne Woock of Delta and Todd Vaaler of Gateway Feathers elected Vice-Chairs during annual elections.

The 16-member Archery Trade Association Board of Directors recently selected its three-member Executive Committee during the Board?s annual elections.

Eric Watts
Todd Vaaler
Laverne Woock

The Board re-elected its chairman, Erik Watts, CEO of Easton-Hoyt LLC, as the Executive Committee?s chair.

It also re-elected Laverne Woock, president/CEO of Delta Industries, as a Vice-Chair.

And elected Todd Vaaler, director of operations at Gateway Feathers, as the other Vice-Chair. Vaaler is currently serving his second three-year term on the board. Stepping down from the Executive Committee was Michele Eichler, CEO of Muzzy Products.

The ATA?s Executive Committee carries out the directives and long-range plans approved each year by the full board. In that role, the Committee works closely with Jay McAninch, the ATA?s CEO and president, and the ATA staff in performing the organization?s day-to-day duties and responsibilities.

McAninch said Watts, Woock and Vaaler give the Executive Committee well-rounded representation. ?This is a very balanced committee with a lot of experience and a shared commitment to growing the entire archery industry,? McAninch said. ?I?m not sure everyone realizes how much time and effort is required of each board member, and those commitments are even more demanding for the Executive Committee. These three men are true professionals who know how to get things done.?

Woock also liked the 2005 Executive Committee?s balance. ?It was great to see Todd Vaaler elected, because he?s a rational thinker whose perspective comes from running a smaller company,? Woock said. ?That gives us good diversity because Erik Watts is from a large company and I?m from a midsize company. It?s important to have a range of views, and we definitely have that with this group.?

Vaaler said he openly campaigned for re-election to the ATA Board in 2004, which allowed him to show the ATA is reaching out to archery companies of all sizes. ?I look at Board elections as a way to explain the ATA?s actions and goals, and to let everyone know we do keep all businesses in mind, whether they?re shops or small companies. I think there?s increased recognition we need to seek people?s input, not just wait for them to contact us.?

Vaaler also hopes to help the ATA expand its efforts to develop more archery ranges, including indoor facilities, especially in cities where it?s difficult to find places to shoot archery. ?I think more people would shoot archery, and bring family members along, if they had more convenient places to shoot in our urban areas,? Vaaler said.

Watts said the ATA has been making good progress carrying out promotional goals developed during its annual summit meetings in December 2004. With those programs under way, Watts said the ATA needs to do everything possible to expand business in the months ahead. ?We?re working on behalf of all ATA members ? whether they?re manufacturers, dealers, distributors or manufacturer reps ? to make archery and bowhunting more successful and profitable,? Watts said. ?With Todd?s small-business perspective and the continuity brought by Laverne, the Executive Committee has the right people to do its job.? 

© Copyright
2005 by

Top of Page

Sticks N' Limbs Camouflage

Hunting Maps

The Bowhunting Netcenter

We invite you to
visit some

of the other
Netcenter web sites: