Are You Prepared for the Onslaught?


By: Dave Maas: Swanson Russell

Prepare for the Onslaught™ – The First ATV in Bad Boy® Line

Bad Boy® charges into the ATV market with the Onslaught™ 550 4×4, a mid-size four-wheeler designed to dominate a challenging trail or attack a long day of hard work.

The new Onslaught ATV features independent double A-arm front and rear suspension to enhance rider comfort as well as handling and maneuverability. An industry-leading 12 inches of ground clearance allows Onslaught to move over terrain freely and easily.

A liquid-cooled 503cc engine with electronic fuel injection (EFI) delivers all the 4×4 power needed for challenging off-road rides or chores. Electronic power steering (EPS) is available to further ease the vehicle’s handling.

Two models are offered: Onslaught 550 4×4 EFI and the Onslaught 550 4×4 EFI EPS with electronic power steering. Both models are available in black or olive green, with Realtree Xtra® camouflage and premium wheels offered as factory-installed options on EPS-equipped vehicles.

“We introduced the Onslaught in response to market demand for an ATV in the Bad Boy line,” said John Collins, vice president, consumer for Textron Specialized Vehicles, which markets Bad Boy off-road vehicles. “Onslaught offers comfort, control, power and styling for riders who simply want to do more in the outdoors. Whether it’s recreation or work, you can just bring it on and get after it with Onslaught.”

Other key features of the Onslaught include:

  • Dual 60-watt halogen headlights with low- and high-beam options, and a center headlight provide the brightest lighting in Onslaught’s ATV class for extended hours for riding. Brake lights and taillights are standard.
  • Hydraulic disc brakes for strong stopping power.
  • Locking differential for increased traction.
  • Front suspension has 8.7 inches of travel, and rear suspension has 9.4 inches of travel for smooth, comfortable ride.
  • Standard front and rear cargo racks for gear and other necessities.
  • Standard a-arm guard and skid plate underbody protection to avoid getting hung up on obstacles.
  • Robust one-year warranty for added peace of mind.

Each Onslaught 550 4×4 model has digital instrumentation and electric start. Fuel capacity is 4.2 gallons; hitch towing rating is 1,225 pounds. Manufacturer’s suggested retail price starts at $6,299.

Onslaught is now available from Bad Boy Authorized Dealers. To learn more, or to find your local dealer, visit Join the conversation on Facebook at and on Twitter at @BadBoyBuggies.

To see the Onslaught in action click on image.
To see the Onslaught in action click on image.


About Bad Boy111Untitled-1
Bad Boy pioneered the category of electrically powered 4×4 vehicles, ideal for hunting and outdoor recreation due to their silent, odorless operation and environmentally friendly, emissions-free drivetrains. Today, Bad Boy’s diverse product line includes gas, electric, and hybrid-powered off-road vehicles for a variety of uses in work and play.

Bad Boy vehicles include the new HD Electric, a versatile two-wheel-drive utility vehicle designed for families and other groups. The hybrid Ambush® iS features the flexibility to switch between independent gas and electric powertrains, the utility of Regen Mode™ to recharge the vehicle’s batteries on the fly, and the ability to engage both powertrains at once for 4WD power. Other four-wheel-drive electric machines include the Recoil® iS, which offers an innovative, highly efficient 72-volt AC electric drivetrain.

Bad Boy is a brand of Textron Specialized Vehicles Inc., a Textron Inc. (NYSE: TXT) company.


About Textron Specialized Vehicles Inc.

Textron Specialized Vehicles Inc. is a leading global manufacturer of golf cars, utility and personal transportation vehicles, and ground support equipment. Textron Specialized Vehicles markets products under the E-Z-GO®, Cushman, Bad Boy®, TUG™ and Douglas™ brands; Its vehicles are found in environments ranging from golf courses to factories, airports to planned communities, and theme parks to hunting preserves.


About Textron Inc.

Textron Inc. is a multi-industry company that leverages its global network of aircraft, defense, industrial and finance businesses to provide customers with innovative solutions and services. Textron is known around the world for its powerful brands such as Bell Helicopter, Cessna, Beechcraft, Hawker, Jacobsen, Kautex, Lycoming, E-Z-GO, Greenlee, Textron Systems, and TRU Simulation + Training. For more information visit:

Warning: ATVs can be hazardous to operate. Driver must be at least 16 years old to operate. Bad Boy recommends that all ATV riders take an approved training course. For your safety: always wear a helmet, eye protection, and other protective clothing. Always remember that riding and alcohol/drugs don’t mix. Never ride on paved surfaces or public roads. Never carry passengers on any ATV not specifically designed by the manufacturer for such use. Never engage in stunt driving. Avoid excessive speeds and be particularly careful on difficult terrain. Read your owner’s manual. Respect all applicable laws and regulations. For safety and training information, see your dealer or call the ATV Safety Institute at 1-800-887-2887 or go to