ZEISS Wins Petersen’s Editor’s Choice Award



Carl Zeiss Sports Optics, the world’s leading manufacturer of high performance sports optics has won the 2014 Annual Petersen’s Hunting Editor’s Choice Award for its new line of TERRA 3X riflescopes.

The editorial staff of Petersen’s Hunting magazine has recognized the ZEISS TERRA 3X Riflescopes for offering the highest quality, the most innovative design, and the best utility for today’s hunter. Petersen’s Hunting, published by InterMedia Outdoors, is one of the leading magazines for serious hunting enthusiasts in the United States.

“Being good is no longer good enough in the outdoor industry,” said David Faubion, Associate Editor of Petersen’s Hunting. “Your product [TERRA 3X Riflescopes] greatly exceeded our expectations of what constitutes top-quality outdoor gear. Because of this, we have selected the TERRA 3X riflescopes as the Editor’s Choice Award in its respective category for our annual 2014 Editor’s Choice Awards.”

“This is an incredible honor and we thank Petersen’s Hunting for selecting TERRA 3X riflescopes for this award,” said Mike Jensen, President of Carl Zeiss Sports Optics. “This has been an unprecedented year for our organization. Carl Zeiss Sport Optics has accomplished what no other optics manufacturer has ever done: winning prestigious awards in three binocular categories with three different lines and now this award from Petersen’s Hunting for our new TERRA riflescope line. This confirms that Carl Zeiss Sports Optics is truly the leader in premium, high performance sports optics.”

According to Jensen, TERRA 3X riflescopes offer all the benefits of German quality, design, engineering and performance that hunters from around the world expect from ZEISS. Starting at only $349 (street price), the new ZEISS TERRA 3X riflescopes outperform many other brands by featuring best-in-class image quality, comfortable ergonomics, durable construction, and are backed by Carl Zeiss’ U.S. Limited Lifetime Warranty. ZEISS TERRA 3X riflescopes are currently available in the following models:

Available TERRA 3X Riflescope Models: MSRP:

TERRA 2-7×32 Z-Plex Reticle $388.00
TERRA 3-9×42 Z-Plex Reticle $444.00
TERRA 3-9×42 RZ6 Ballistic Reticle $499.00
TERRA 4-12×42 Z-Plex Reticle $499.00
TERRA 4-12×42 RZ8 Ballistic Reticle $555.00

For more information on ZEISS products please visit www.zeiss.com/sports or join the company’s official Facebook page at facebook.com/CarlZeissHuntingUS.

Carl Zeiss Sports Optics

Carl Zeiss Sports Optics is a leading, international provider of premium sports optics and part of the Consumer Optics Group of Carl Zeiss. Carl Zeiss Sports Optics, LLC is responsible for sales, marketing and distribution of its state-of-the-art binoculars, spotting scopes, riflescopes and laser rangefinders throughout the United States and Canada. Carl Zeiss Sports Optics’ North American headquarters is located in North Chesterfield, Va.

About Carl Zeiss Group

The Carl Zeiss Group is an international leader in the fields of optics and optoelectronics. In fiscal year 2011-2012 the company’s approximately 24,000 employees generated revenue of nearly 4.2 billion euros. In the markets for Industrial Solutions, Research Solutions, Medical Technology and Consumer Optics, Carl Zeiss has contributed to technological progress for more than 160 years and enhances the quality of life of many people around the globe.

The Carl Zeiss Group develops and produces planetariums, eyeglass lenses, camera and cine lenses and binoculars as well as solutions for biomedical research, medical technology and the semiconductor, automotive and mechanical engineering industries. Carl Zeiss is present in more than 40 countries around the globe with about 40 production facilities, over 50 sales and service locations and service locations and approximately 20 research and development sites. Carl Zeiss AG is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation). Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany.