Sportsman Channel, a leader in outdoor programming for the American sportsman, has long been known as having more hours of bowhunting programming than any other network.
“Muzzy’s program helps to solidify Sportsman Channel as the leader in bowhunting programming,” said Sportsman Channel CEO, Gavin Harvey. “We are the only network with a full primetime night dedicated to bowhunting with our Full Draw Friday Nights, and the archery category only continues to strengthen in popularity.”
Muzzy Archery CEO, Michele Eichler said, “Muzzy Bad to the Bone Bowhunting TV is all about bringing the excitement of hardcore bowhunting to our viewers, and the Sportsman Channel does just that as a channel truly dedicated to the sportsman. We are thrilled to be partnering with Sportsman Channel in 2011.”
Eichler, Muzzy Bad to the Bone Bowhunting TV’s host, leads the charge with her over-the-shoulder shots. Viewers can expect Eichler to hunt whitetails to hogs to moose, always staying true to Muzzy’s motto of being “bad to the bone.”
“We couldn’t be happier with how the show is lining up for 2011,” Eichler said. “Muzzy will be bringing viewers great hunts and lots of Muzzy moments as part of Sportsman’s Full Draw Friday Night Bowhunting Block.”
Muzzy Bad to the Bone Bowhunting TV will air Fridays at 8 pm, Mondays at 3 p.m. and Tuesdays at 1 a.m. ET for 52 weeks beginning January 2011.
About Sportsman Channel: Launched in 2003, Sportsman Channel is the only television and digital media company fully devoted to the more than 82 million sportsmen in the United States, delivering entertaining and educational programming focused exclusively on hunting, shooting and fishing activities. Sportsman Channel is now available in HD, check with your local cable or satellite provider. Acquired by InterMedia Outdoors Holdings in 2006, Sportsman Channel reaches 27 million U.S. television households and is a part of the nation’s largest multimedia company targeted exclusively to serving the information and entertainment needs of outdoors enthusiasts. Visit www.thesportsmanchannel.com, follow on Twitter, @SPORTSMANchnl (www.twitter.com/SPORTSMANchnl), become a Fan on Facebook, www.facebook.com/sportsmanchannel and download Sportsman App at www.itunes.com/appstore.